Five years in… and yep, we’re still juggling day jobs while building undicloth® one pair of Aussie-made undies at a time.
Every sale we make goes straight back into the next production run. It’s a wild loop of stitch, sell, repeat, powered by your support and our love for making something that actually matters. Something that’s ethical, comfortable, and proudly made right here in Australia.
In the early days, we were scrappier than a cane toad in a thunderstorm. We didn’t have a budget for photoshoots, so I even jumped in as the first ever undicloth® model. Just a bloke in his jocks, trying to get an underwear brand off the ground. Thankfully, we eventually made enough coin to hire Zak who has much better abs and look.
We’ll also admit, we may have gotten a little carried away with our range (because who doesn’t want options?). Men's, Women's, Tradie, Modal… maybe more styles than a tiny team working off their kitchen table should’ve taken on. But each one was made with heart, and we’re learning with every stitch.
Now, we won’t lie, there is a not-so-secret dream bubbling away to one day trade our timesheets and lunchroom chats for sewing machines and pattern cards full-time. But for now, we’re still balancing the 9-to-5 while pouring everything else into this Aussie-made adventure. It’s the ultimate side hustle with heart and a fair bit of tea ( as coffee upsets my guts).
So if you’ve ever bought a pair, shared a post, or told a mates, you’re keeping the dream (and the stitching) alive. We see you. And we bloody love you for it.
undicloth® – still churning, still dreaming, still proudly made in Australia.
